How to Write a Persuasive Essay in English

Key Guidelines for Writing a Persuasive Essay in English

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A persuasive essay, also known as an "essay" in English, is a crucial part of learning the language, especially in the context of education and exams like CBSE or ICSE Board Exams. It requires not only a good grasp of grammar and vocabulary but also the ability to express thoughts clearly and logically in an organized manner. An essay typically consists of three main parts: the introduction, the body, and the conclusion. In this article, we'll discuss in detail how to write an effective and correct essay, with a focus on formal style, clear argumentation, and text structure.


Expressions to Use in the Introduction of an English Essay


In the introduction of an essay, it is crucial to clearly present the topic and briefly introduce the subject matter. Here are some expressions that can help set the right tone and structure for the introduction:


1. “One of the main issues today is…” – Used to introduce a broad, current topic. For example, “One of the main issues today is the role of social media in education.”

2. “In recent years, there has been growing concern about…” – Ideal for describing a phenomenon that is the subject of debates. For example, “In recent years, there has been growing concern about the effects of social media on students’ concentration.”

3. “This essay aims to explore…” – Outlines the main goals of the essay. For example, “This essay aims to explore the advantages and disadvantages of using social media in the classroom.”

4. “It is widely accepted that…” – Useful for presenting common opinions or beliefs. For example, “It is widely accepted that social media has transformed the way students learn.”

5. “In this discussion, I will examine…” – Clearly states what will be analyzed in the essay. For example, “In this discussion, I will examine both the positive and negative impacts of social media on education.”

6. “Many believe that…” – Works well when introducing a frequently raised argument. For example, “Many believe that social media improves student engagement in the learning process.”


Using these expressions in the introduction gives the essay a clear structure and a professional tone. They provide the reader with clear indications of what to expect in the rest of the essay and ensure a coherent line of argumentation from the very beginning.

Guidelines for Writing a Persuasive Essay in English:


1. Use of Appropriate Linking Expressions

Linking expressions are crucial for giving your essay a smooth flow and logical structure. Phrases like “On the one hand,” “However,” and “In conclusion” help clearly present contrasting ideas and guide the reader through your argument. They are especially useful in “for and against” essays where presenting different viewpoints cohesively is essential.


2. Stick to a Formal Style

Maintaining a formal style in English essays is key. Avoid informal expressions and colloquialisms such as “gonna” (instead of “going to”) or “wanna” (instead of “want to”). A formal style also means avoiding contractions like “don’t” or “can’t” – use full forms like “do not” and “cannot.” Using formal language enhances the quality of your writing and is standard in academic texts.


3. Clarity of Expression

Each paragraph in your essay should focus on a single main idea. Avoid mixing too many threads in one section as it can lead to confusion. Introduce the main idea at the beginning of the paragraph and develop it in an organized manner. This structure ensures clarity, which is crucial for the reader's understanding.


Remembering these tips helps you create cohesive, logical, and convincing essays in English.


Writing Different Types of Essays


1. For and Against Essay

The “for and against” essay is one of the most common types, especially in the context of language exams. The aim of this essay is to present a balanced analysis of a topic without clearly taking a side. The structure is simple and clear: each paragraph in the main body should present both arguments for and against the thesis.


In the introduction, briefly introduce the topic and outline the issue without revealing your stance. Example: “One of the most debated topics today is whether technology improves our lives or makes them more complicated.” This sentence introduces the topic but doesn't present the author's opinion.


In the main body, dedicate several paragraphs to discussing the pros and cons. Each paragraph should focus on one aspect; for instance, discussing the advantages in the first paragraph and the disadvantages in the next. It is important for every argument to be well justified and supported by examples. For example: “On the one hand, technology allows people to communicate faster and more effectively. For instance, smartphones enable instant messaging and video calls.” Then present a counterargument, such as: “However, critics argue that reliance on technology can lead to a decrease in face-to-face interactions and weaken personal relationships.”


The conclusion should provide a brief summary of both sides of the argument without clearly taking a stance. You can indicate that both sides have their strengths, for example: “In conclusion, while technology has undoubtedly revolutionized communication, it also presents challenges in terms of personal interaction.” This approach allows the reader to draw their own conclusions.


2. Opinion Essay

An opinion essay differs from a “for and against” essay in that the author expresses their stance on a topic from the very beginning and defends it in the main body. The introduction should contain a clear thesis indicating the author's position, for example: “In my opinion, technology significantly improves our quality of life.”


In the main body, the author presents arguments supporting their opinion, justifying them with examples and evidence. Unlike the “for and against” essay, there is no need to present both sides of the argument, though it can be beneficial to mention counterarguments to refute them and strengthen your position. For example: “One of the main benefits of technology is the ease of access to information. Online platforms such as Google or Wikipedia allow users to find reliable information in seconds, which was previously unimaginable.” You can also mention a counterargument and neutralize it: “Some argue that technology makes us too dependent on gadgets. However, the advantages, such as increased productivity and efficiency, far outweigh the potential drawbacks.”


The conclusion in an opinion essay should firmly emphasize the author's opinion and summarize the presented arguments. Avoid wavering and give the reader a clear impression that the author is convinced of their position. Example: “In conclusion, despite potential downsides, the positive impact of technology on modern life is undeniable, as it enhances both communication and access to information.”


Writing both types of essays requires a clearly defined structure and careful selection of arguments. In a “for and against” essay, avoid taking a stance until the conclusion, while in an opinion essay, the author's position should be clear from the start and consistently supported throughout the text.

Structure of a Persuasive Essay

Writing a Proper Persuasive Essay in English

1. Introduction

The introduction should clearly define the topic of the persuasive essay without including the author's personal opinion. Its purpose is to present the issue that will be discussed and provide a general context. Avoid overly detailed information here, as it should be reserved for the main body.


2. Body Paragraphs

The body is where arguments are presented, both "for" and "against" (for a "for and against" essay). Each paragraph should focus on a single argument, which should be thoroughly justified and supported with relevant examples. It's essential to use formal linking phrases like: "Firstly", "On the one hand", "In addition", "However". This structure helps maintain clarity and a logical flow of ideas.


3. Conclusion

The conclusion serves as a summary. It should succinctly present the discussed arguments without introducing new information. In a "for and against" essay, the conclusion may also include the author's opinion, where they take a stance after considering all aspects. Phrases like "In conclusion", "To sum up" are useful to clearly end the discussion.


A proper structure for a persuasive essay ensures clarity and a logical flow of argumentation, which is crucial for effectively conveying content in English.

Important Information

Questions about Persuasive Essays in English

What is the difference between a 'for and against essay' and an 'opinion essay'?

A 'for and against essay' presents arguments both in favour and against a topic, without expressing the author's opinion in the development. In an 'opinion essay', the author clearly states their opinion from the start and justifies it with arguments.

What should be the structure of a persuasive essay?

A persuasive essay should consist of three parts: an introduction (brief introduction of the topic), a development (arguments for and against), and a conclusion (summary).

What phrases are useful in the introduction?

Examples of phrases: 'The subject of...', 'This essay aims to explore...', 'In recent years, there has been debate about...'. These are formal phrases that introduce the topic.

What linking expressions are useful in the development?

Use phrases like 'On the one hand', 'However', 'Moreover', 'In contrast' to smoothly connect arguments and maintain coherence in the essay.

Can I use contractions in a persuasive essay?

No, contractions like 'can't' or 'don't' should be avoided in persuasive essays. Instead, use full forms like 'cannot', 'do not' to maintain a formal tone.

How long should the introduction be?

The introduction should be concise – one or two sentences introducing the topic, but without detailed discussion of the arguments.

Do I need to present both viewpoints in the development?

In a 'for and against essay', yes, you must present both supporting and opposing arguments. In an 'opinion essay', you can focus on your stance, but it's good to briefly mention counterarguments.

How to conclude a persuasive essay?

In the conclusion, summarise the discussed arguments, drawing a general conclusion. In an 'opinion essay', the conclusion can include the author's clear opinion.

How to avoid colloquialisms?

Instead of using informal expressions like 'kids' or 'a lot of', use more formal terms, such as 'children' and 'many'.

What are common mistakes made in writing persuasive essays?

Common mistakes include: lack of clear structure, unclear arguments, mixing formal and informal styles, and using too general statements without justification.

Common Mistakes to Avoid

What to Avoid When Writing a Persuasive Essay in English?

1. Lack of Clear Structure

One of the most common mistakes in writing persuasive essays is the absence of a clear structure. A persuasive essay should consist of three main parts: introduction, body, and conclusion. Each paragraph must have a clearly defined purpose, and ideas should flow smoothly between paragraphs, facilitated by appropriate linking phrases.


2. Unclear Arguments or Lack of Justification

Arguments need to be well-developed and clearly presented. It's important to avoid generalities – every thesis should be supported by examples or evidence. For instance, saying “Technology is useful” is too vague. Instead, use: “Technology enhances workplace productivity, as studies show that employees using digital tools are 30% more efficient.”


3. Mixing Formal and Informal Style

A persuasive essay must be written in a formal style, so it's crucial to avoid contractions (e.g., “don’t”, “can’t”) and colloquial phrases. For example, instead of using “A lot of people think…”, it is better to write “Many people believe…”. A formal style adds professionalism to the text and better reflects the academic nature of the work.


Avoiding these three basic mistakes is essential to ensure that your persuasive essay is well-written, clear, and logically structured.